Ad Effectiveness

Increase advertising revenue by leveraging the value of your website’s audience.

Experian® Hitwise® insights give advertisers a detailed look into the size, profile and intentions of your website’s audience. Strengthen ad sales by demonstrating the quality and value of leads from your website to advertising customers.

Profiling beyond age and income
Construct a complete view of your audience beyond basic demographics. Experian Hitwise audience value studies incorporate audience profiling details including demographics, psychographics and the creditworthiness of your site’s visitors. Use these insights to match your visitors’ profiles to your advertisers’ target audiences and discover new advertisers to target based on segmentation of these profiles.

Lead quality
Experian Hitwise audience value insights leverage the world’s largest online sample of consumer search behavior to better understand the intentions of visitors to your website. By knowing the search terms that drive visitors to your website, you can communicate to your advertisers why visitors come to your site, what type of content they are looking for and the quality and types of leads your Website generates.

Competitive insights
Use Experian Hitwise’s insights to create compelling sales pitches with defendable metrics that accurately exhibit why advertisers will experience higher return on investment when advertising on your website instead of on competitive sites. Call out differences in visitor profiles and lead quality versus the competition, and prove to advertisers the size of your online audience versus key competitors.

Prove campaign success to advertising partners.

Grow and retain your advertising relationships and ad sales revenue by providing your advertisers with deep metrics and insight into campaign performance. Experian Hitwise enables you to present timely postcampaign results that precisely describe the audience that interacted with the campaign and how the campaign influenced online behavior, including visits, searches and conversions.

Beyond click-through rates
Advertisers know that there’s always more to measuring campaign performance than simply click-through rates. Your advertisers want to know if their campaigns are reaching their target audiences, if they are effective at driving awareness and engagement, and, if they convert.

Experian Hitwise Campaign Effectiveness studies incorporate audience profiling details, including demographics, psychographics and creditworthiness. Additionally, Experian Hitwise enables you to layer engagement and conversion metrics, such as visits, searches and purchases to paint an even more complete picture of any campaign activity.

Timely campaign reporting without tagging
The Experian Hitwise Campaign Effectiveness studies are easy to implement and no tagging is required. Postcampaign results are available in as little as two weeks.