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Experian Marketing Services Academic Program Webcast

Preparing students for successful careers in marketing, advertising and research with access to market-leading consumer insights from Hitwise® and Simmons®

Provide your students with the same high-quality consumer research used by top media companies, advertising agencies, and national advertisers. View our webcast ot learn more.

Providing your students with full access to the Experian Marketing Services Academic Program will:

  • Prepare students for a career in advertising, market research and consumer trend analysis by providing them with marketable research skills required by many employers today
  • Teach students how to utilize and interpret consumer data in the development of creative marketing and communications plans
  • Provide researchers with a unique perspective into the mindset of the American consumer
  • Present new and relevant insights into the influential Hispanic marketplace
  • Understand how consumers' use of digital and mobile technology impacts their consumption of traditional media
  • Deliver insights into online consumer behavior and online competitive intelligence

The Experian Marketing Services Academic Program consists of access to the following services:

  • Powerful insight into consumer website usage and search behavior as well as online marketing performance from Hitwise
  • In-depth national and local market consumer insights from Simmons reporting over 60,000 consumer elements, including brand preferences, lifestyles, attitudes, media habits and more
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