Case Studies

How a leading publisher uses Experian Hitwise Lifestyle data.

“With such fragmentation going on across all media today it really helps to understand the consumer segments as forensically as possible and Hitwise has been my #1 go to tool for this for many years now.”

Nick Rozdilsky | VP Digital Marketing

Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing.

“Having accurate contact information is important to the efficiency of our business. By leveraging Experian Marketing Services’ QAS address verification, we have direct access to comprehensive address verification and data quality software and services to make sure we can engage our customers reliably, for maximum impact and increased ROI.”

Todd Jones | Manager of eCommerce Marketing

The Washington Post leverages un-branded searches to overcome seasonal and news volatility

"Our traffic and search teams identify areas of content opportunities that are also a strong fit with our brand and journalistic missions. This is a key technique in our overall site analysis."

Rochelle Sanchirico | Senior Director of Acquisition Marketing

Delta Better Understands Its Online Customers Through Competitive Analysis

“Hitwise provides competitive information that allows Delta to analyze trends and quickly determine changes in the online marketplace.”

Francis Lavelle | Manager Web Analytics

Weather prognosticator sees blue sky

“Hitwise is a crucial tool to ensure we offer the best weather services to the marketplace and stay ahead of our competitors.”

Mark Hardy | Managing Director

Leading publisher uses Hitwise to tailor offline content to online customers

"Hitwise helps us avoid guessing what kind of content we should be developing to meet constantly changing consumer needs."

Gabe Vehovsky | EVP Strategy and Research

Low cost airline jettisons search engine baggage

“Hitwise gives us the confidence to make critical decisions on the direction of our search marketing campaigns. Market and competitor level data allow us to fine-tune our Search Engine Optimisation and Pay-Per-Click campaigns.”

Catherine Kite | E-commerce and Direct Marketing Manager

Search Sends Freight Company into Top Ten

“Hitwise has allowed us to accurately pinpoint the ROI of our marketing spend”, explains Richard Mercer. “The detailed reports allow our company to make calculated decisions based on current and historical industry trends.”

Richard Mercer | Business Development Manager

Leading Retailer Defines Customer Segments

“Hitwise is a crucial tool for profiling our visitors and allowing us to target our advertising and messaging to them, directly.”

Susan Brandt | VP Marketing Communications