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2010 Hitwise® Bass Pro Shops Case Study

Marketing Forward is using customer preferences to drive targeted marketing



Bass Pro Shops is a leading multichannel retailer of outdoor recreation goods and hunting and fishing equipment. They wanted to increase email open rates, ROI and transaction rates, as well as gain a better understanding of the online competitive landscape.

Bass Pro Shops was able to meet its goals by utilizing Cheetahmail, QAS and Hitwise to gain the insight they needed to drive targeted marketing campaigns.

Testimonial - Bass Pro Shops

“Utilizing Hitwise competitive intelligence from Experian Marketing Services, we are able to gain an insightful analysis of the online landscape and understand what’s happening in our industry on a daily basis. We see trends developing among our competitors and gain a holistic view of our competitive landscape in a way that keeps us ahead of other vendors in our category and at the very top of our customers’ minds.”

Todd Jones, Manager of eCommerce Marketing, Bass Pro Shops

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