Ad Effectiveness

Demonstrate audience value and campaign success to advertising partners

• Profile beyond demographics by matching your visitor profiles to advertisers’ target audiences to discover new opportunities
• Create compelling sales pitches with metrics on why your site will deliver greater ROI than competitive sites
• Grow and retain relationships and ad sales revenue by providing your advertisers with deep metrics and insight into campaign performance
• Present timely post-campaign results that precisely describe the audience that interacted with the campaign and how the campaign influenced their online behavior, including visits, searches and conversions