Canadian Online Retail Trends and Opportunties

Which online retail categories are popular in Canada?

June 2010

Appetite among Canadians to window shop and buy goods online is growing and with more US retailers looking north of the border for expansion opportunities, this timely report from Hitwise® provides online marketers with insights into the trends and growth opportunities for online retailing in Canada. The report covers:

  • Performance of Canadian brands online versus international brands highlighting the risk that Canadian brands will fall behind foreign competitors.
  • Popular online retail categories in Canada and growth areas year over year.
  • Growth in comparison shopping and the opportunity for Canadian specific comparison shopping content.
  • Growth in the home improvement category both in website visits and internet searches, plus a profile of the online success of a leading Canadian House and Garden retailer.

Author: Heather Hopkins, Senior Online Market Analyst, Hitwise

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