Simmons Connect is an industry-first consumer profiling and media planning tool that links over 60,000 consumer elements to detailed insights on consumers’ use of 11 traditional and digital media platforms. Reach, time spent and activity usage measures integrated with consumer insights, including brand preferences, shopping habits, opinions, lifestyles, media consumption, language preferences of Hispanics and more provide a single-source view to understand your target consumers.
Simmons Connect consists of a state-of-the art digital and mobile media panel that collects online and mobile activities of opt-in panelists, such as use of mobile apps and web behaviors, through digital devices that panelists install on their smartphones, tablets and home computers.. Since mobile and digital media panelists include U.S. adults who have completed either the trusted Simmons National Consumer Study (NCS) or the Simmons National Hispanic Consumer Study (NHCS), Simmons Connect delivers marketers the most complete and vivid profiles available for understanding today’s mobile and digital consumer.
Easy-to-use tools and reports built into Simmons Connect empower marketers to quickly and efficiently analyze incremental reach gained from each media channel. With Simmons Connect, marketers and agencies have the upper hand in developing their mobile and digital media planning strategy and determining how to best allocate resources to reach their target consumers.
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