Enhanced consumer profiling and media planning with Simmons® ConnectSM
One source for cross-channel consumer insight
Simmons Connect is an industry-first consumer profiling and media planning tool
that links over 60,000 consumer elements to detailed insights on consumers’
use of 11 traditional and digital media platforms. Reach, time spent and activity
usage measures integrated with consumer insights, including brand preferences, shopping
habits, opinions, lifestyles, media consumption, language preferences of Hispanics
and more provide a single-source view to understand your target consumers.
Single source digital and mobile media panel
Simmons Connect consists of a state-of-the art digital and mobile media panel that
collects online and mobile activities of opt-in panelists, such as use of mobile apps
and web behaviors, through digital devices that panelists install on their smartphones,
tablets and home computers.. Since mobile and digital media panelists include U.S.
adults who have completed either the trusted Simmons
National Consumer Study (NCS) or the Simmons
National Hispanic Consumer Study (NHCS), Simmons Connect delivers marketers the
most complete and vivid profiles available for understanding today’s mobile
and digital consumer.
Integrated consumer profiling and media planning tools
Easy-to-use tools and reports built into Simmons Connect empower marketers to quickly
and efficiently analyze incremental reach gained from each media channel. With Simmons
Connect, marketers and agencies have the upper hand in developing their mobile and
digital media planning strategy and determining how to best allocate resources to
reach their target consumers.
Sample quick reports (click to enlarge):
Smartphone day in the life - Working moms
Time spent across 11 platforms - Millennials
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