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Trigger Happy: The next level of campaign automation
Many marketers today struggle with getting the next campaign out the door, and developing integrated campaign programs that can be triggered in real-time seems like an unattainable utopia. Join us to get inspired by real life examples of how campaign automation is utilized across a multitude of e-marketing programs for Estée Lauder.
Learn how to use campaign automation techniques across a wide variety of programs, such as welcome, e-receipts, retargeting, nurturing, order confirmation, and others, to significantly lift program response and transaction rates (not to mention increase per email revenue 26x). You'll discover how you can realize significant time savings and increase ROI by implementing just one of these programs.
About the presenters:
Jonathan Lagasse began his career with Experian Marketing Services in 2002 and brings 15 years of experience in digital and email marketing. He helps clients maintain and grow profitable relationships with their customers by providing strategy, tactics, and best practices to enhance their email, mobile, and social programs.
Ross Miller focuses on enabling the Estée Lauder Companies to understand and take action on consumer behavior. His goals are to increase the organization's ability to make decisions about investment in new initiatives, optimize marketing effectiveness, and create personalized relationships with consumers that promote Estée Lauder's high touch service.