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Top 10 ways to optimize cross channel marketing without hurting your brand and reputation
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You’ve seen the headlines on mobile apps spamming, social networks doing about-faces on how they use data and display advertising services leveraging CRM data attributes. Now that all of this formerly channel-specific data can be optimized through a single toolset, it’s time to learn how you can leverage all of this disparate data without running afoul of deliverability, privacy, or regulatory compliance regulations.
Come hear from our compliance experts and learn:
- Best ways to get proper consent through various data acquisition efforts
- How to best integrate personal and non-personal data
- How to improve your brand and email reputation
- How to maintain compliance with U.S. and new Canadian Anti-Spam Laws (CASL)
About the Presenters:
Alex Krylov is the Lead Compliance Analyst for Experian Marketing Services. He began his career in capital markets compliance but quickly jumped into the highly volatile world of affiliate and mobile marketing. Since 2005 he has been irradiated by deceptive marketing practices, cramming, lead fraud, malware and SPAM but to his credit he has avoided turning into the Hulk. His broad experience in the direct marketing ecosystem is enhanced by a CIPP from the International Association of Privacy Professionals.
Spencer Kollas is the head of Global Email Deliverability for Experian Marketing Services. Spencer provides Experian Marketing Services clients with valuable strategic and tactical insights on how they can stay in their customers’ inboxes, as well as educating clients about the latest deliverability trends and industry best practices. Spencer is an active member in several industry organizations, including the Email Sender & Provider Coalition (ESPC), Messaging Anti-Abuse Work Group (MAAWG), Email Experience Council (EEC) and the Anti-Phishing Work Group (APWG).