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Responsive email design: Optimizing for mobile
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Interested in the ability to create one HTML layout that adapts for different devices and screen sizes? More email opens occur on mobile devices than desktops today, so the ability to arrange content to render properly on these smaller devices, without taking the time to create multiple emails, is critical. Creative, responsive design can help you adjust email layouts to deliver a consistent, yet intuitive experience across platforms, ensuring your customers have the best opportunity to interact with your emails regardless of where they open and view the information.
In this recorded webinar you will learn to:
- Optimize email layout across devices
- Prioritize and hide content for mobile
- Improve link access for all devices
- Understand device limitations
About the presenter:
David Kepets joined Experian Marketing Services in 2006. As Creative Director, his responsibilities include the overall management of departmental accounts and insuring that email best practices are at the forefront of Experian Marketing Services' creative strategies. Prior to joining Experian, David worked for over 10 years in the interactive design and publishing industries. David holds a design degree from Parsons School of Design, and a B.A. in Economics and Sociology.