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Reactivation: Re-engage inactive customers and subscribers
If the cost of acquiring a new customer is more than keeping an existing one, shouldn’t marketers do everything they can to re-engage inactive customers or subscribers? Reactivation campaigns do just that. They send timely and relevant messages to inactive subscribers, offering incentives to re-engage with the brand.
This white paper examines:
- The economics behind why every brand needs an email reactivation program
- What every brand needs to be aware of when considering a reactivation program
- The framework necessary for a successful reactivation program
- Reactivation campaign strategies