Reactivation: Re-engage inactive customers and subscribers

If the cost of acquiring a new customer is more than keeping an existing one, shouldn’t marketers do everything they can to re-engage inactive customers or subscribers? Reactivation campaigns do just that. They send timely and relevant messages to inactive subscribers, offering incentives to re-engage with the brand.

This white paper examines:

• The economics behind why every brand needs an email reactivation program
• What every brand needs to be aware of when considering a reactivation program
• The framework necessary for a successful reactivation program
• Reactivation campaign strategies