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Multivariate Testing: Understanding multivariate testing techniques and how to apply them to your email marketing strategies
Most companies today are leveraging A/B and A/B/C testing to optimize different facets of their email campaigns, but very few are leveraging the more complicated, yet more powerful, tool of multivariate testing to optimize their email marketing efforts. In this white paper, we discuss the advantages of multivariate testing and how to effectively integrate multivariate testing into your email campaigns.
This white paper examines:
- Common A/B testing mistakes
- Advantages of multivariate testing over A/B testing
- How to apply multivariate testing to your email campaigns