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Time of day email testing playbook: Four easy tips and tools for a game winning testing strategy
Many email marketers struggle to find the optimal time of day to email their target audience. Time of day testing can accomplish this task, improve click rates and drive increased revenue. For email marketers seeking a leg up in their time of day testing, we’ve put together a how-to playbook with four easy steps designed to jump start your planning and ultimately help you win the game.
This playbook will provide the tips and tools to:
- Evaluate the right time to reach your audience
- Verify your results
- Increase open, click and transaction rates
- Provide resources to ensure email testing success