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Email + Facebook = Like
Reach Your Best Customers Leveraging Facebook’s Custom Audiences
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Chances are your best customers are on Facebook.
- What if you could leverage Facebook to amplify the reach of each of your email campaigns and target your best customers via the social network?
- What if you could reactivate your inactive subscribers utilizing Facebook advertising?
Facebook’s new product offering, Custom Audiences, makes this possible by connecting your email audience to its Facebook users. Marketers can now target their email subscribers with highly personalized Facebook advertising.
Just specify the customers you want to target via Facebook and the Experian Marketing Services team will work with you to create the ads, as well as set up the targeting and delivery per your specifications. Campaign reporting can also be accessed via Experian’s Alchemy Social Ad Manager.