Email + Facebook = Like

Reach Your Best Customers Leveraging Facebook’s Custom Audiences

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Chances are your best customers are on Facebook.

• What if you could leverage Facebook to amplify the reach of each of your email campaigns and target your best customers via the social network? 
• What if you could reactivate your inactive subscribers utilizing Facebook advertising?

Facebook’s new product offering, Custom Audiences, makes this possible by connecting your email audience to its Facebook users.  Marketers can now target their email subscribers with highly personalized Facebook advertising.

Just specify the customers you want to target via Facebook and the Experian CheetahMail team will work with you to create the ads, as well as set up the targeting and delivery per your specifications.  Campaign reporting can also be accessed via Experian’s Alchemy Social Ad Manager.

Experian CheetahMail is the only email marketing services provider that can offer this complete solution.

Please join Rachel Bergman, CEO of Alchemy Social, as she educates marketers about this new technology and delivers strategies to help email marketers utilize Facebook’s Custom Audiences to amplify campaigns and connect with customers.

During this webinar you will learn how to:

• Amplify the reach of any email campaign with a similar message in Facebook to ensure your message is heard.
• Reach specific email addresses via Facebook advertising that you know have not received your message via email (e.g. non-openers/inactives or previous unsubscribers or bounces).
• Target inactive subscribers or unsubscribers with Facebook ads to bring them back to your email list, or to your site.
• Re-target subscribers based upon email response data with a relevant Facebook advertisement.
• Retarget to website visitors that have completed, or not completed specific actions on your website with highly dynamic and relevant Facebook advertising.

The Presenter
Rachel Bergman, CEO of Alchemy Social

Rachel leads the Alchemy Social business globally for Experian. For the last decade, Rachel has overseen Experian CheetahMail’s explosive growth and built one of the most highly regarded client services organizations in the world. Driven by “customer obsession”, Rachel has been in digital marketing since the beginning of her career. Rachel lives in New York with her husband and two children and has a BA with Honors in International Relations from The Johns Hopkins University.