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Holiday review: Unwrapping great insights to prepare for Holiday 2013
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Learn from last year’s holiday results to plan for this year’s upcoming
holiday season. Topics covered include peak holiday days, the most popular email offers,
top performing email creative, mobile links and campaigns, social media links and
top performing subject lines.
In this presentation you will find out about:
Best performing email offers
Top subject lines
Overall campaign performance across industries
Social media use and performance in email
And much more…
About the presenters:
At Experian Marketing Services, Andy Werner works closely with major brands across
the retail, non-profit, subscription-based and entertainment industries to launch
and optimize digital marketing programs that increase customer engagement and drive
revenue. Prior to Experian Marketing Services, he was responsible for the development
and ramp-up of a pan-European CRM initiative at Mazda Europe in Cologne, Germany.
Elaine Moneyhon brings her passion and knowledge of e-marketing to the Experian
Marketing Services Strategic Accounts team with more than eight years of experience
gained in the retail, online media, financial, non-profit, radio and television industries.
In her current role, Elaine works primarily with Fortune 500 retailers to develop
e-marketing strategy that drives engagement, growth and profitability through their
email marketing programs. Elaine is a graduate of The Ohio State University where
she received a BA in Communication as well as her MBA with a focus in marketing.
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