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Holiday review: Unwrapping great insights to prepare for Holiday 2013
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Learn from last year’s holiday results to plan for this year’s upcoming holiday season. Topics covered include peak holiday days, the most popular email offers, top performing email creative, mobile links and campaigns, social media links and top performing subject lines.
In this presentation you will find out about:
- Best performing email offers
- Top subject lines
- Overall campaign performance across industries
- Social media use and performance in email
- And much more…
About the presenters:
At Experian Marketing Services, Andy Werner works closely with major brands across the retail, non-profit, subscription-based and entertainment industries to launch and optimize digital marketing programs that increase customer engagement and drive revenue. Prior to Experian Marketing Services, he was responsible for the development and ramp-up of a pan-European CRM initiative at Mazda Europe in Cologne, Germany.
Elaine Moneyhon brings her passion and knowledge of e-marketing to the Experian Marketing Services Strategic Accounts team with more than eight years of experience gained in the retail, online media, financial, non-profit, radio and television industries. In her current role, Elaine works primarily with Fortune 500 retailers to develop e-marketing strategy that drives engagement, growth and profitability through their email marketing programs. Elaine is a graduate of The Ohio State University where she received a BA in Communication as well as her MBA with a focus in marketing.