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How to Measure Your Social Marketing Returns...

In my last post, I gave you three tips for generating leads with social search. Now it’s time to think about measuring the return on social marketing. There’s no question that social media has value. In a May 2011 online poll conducted by social marketing platform company Roost, more...

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Top Three Ways to Generate Leads With Social Search...

It’s a new era in social media — one where it’s not enough simply to create a Facebook page for your business and hope to attract fans. Welcome to the age of social search — and, for your small business, social marketi...

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Should you clip coupons from your marketing budget?...

Coupons remain an effective marketing tool for both online and offline marketing campaigns....

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