Tag: automotive

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A Glimpse in the Rear View Mirror: The Automotive Mark...

Just as looking in the rear view mirror can help you navigate your next move, looking into recent trends can serve as a guide to where the industry should head in the future. With that in mind, let’s take a step back and look at some of the trends...

Read More A Glimpse in the Rear View Mirror: The Automotive Market in 2014
Are You Loyal or a Defector? An Overview of Consumer V...

Just how loyal are consumers to a particular make or model of vehicle? A new Experian Automotive study answers this question by highlighting the loyalty behavior of consumers who got rid of their previous vehicle to purchase a new one. The analysis showed that, overall, Ford owners had the...

Read More Are You Loyal or a Defector? An Overview of Consumer Vehicle Replacement Preferences
Car buyers choose fuel-efficiency...

If you’ve driven a vehicle in the past few months, then you’ve most likely had to stop by your local gas station. And, if you’ve filled up the tank while you were there, then you’ve probably experienced the sensation of the corners of your mouth forming a smile as...

Read More Car buyers choose fuel-efficiency
New sales for alternative-powered vehicles dip for fir...

Over the last few years, there has been a plethora of attention around hybrid and electric vehicles, from both consumers and media alike. Whether it’s due to the fact that consumers have become more environmentally conscience, or that fuel economy standards have begun to take shape, alternative-powered vehicles have...

Read More New sales for alternative-powered vehicles dip for first time since first half of 2009
Consumers purchasing an electric vehicle are younger a...

In honor of Earth Day, Experian Automotive released findings from an analysis comparing electric and hybrid* vehicles. Findings from the analysis showed that in 2013, more than 45 percent of hybrid car buyers were 56 years old or older, while roughly 26 percent of electric car buyers were of...

Read More Consumers purchasing an electric vehicle are younger and more affluent than those buying a hybrid [INFOGRAPHIC]
A year in review: A look back at 2013 automotive marke...

Over the years, one of the lessons that I’ve learned is, to prepare for the future you must understand the past. The same lesson can and should be applied to the automotive industry. As manufacturers, aftermarket companies and retailers continue to move their businesses into 2014 and beyond, it...

Read More A year in review: A look back at 2013 automotive market trends
What’s the rest of your generation driving?...

Experian’s State of Credit report recently highlighted the credit savviness of four generational groups, and showed how differently they manage their financial obligations. As you’d expect, there were several intriguing findings, so we extended the research to see how these same generational groups would differ when it comes to...

Read More What’s the rest of your generation driving?
Top five models show Northeast and Midwest on opposite...

Grab a pen and paper. Jot down some differences between the Northeast and Midwest. What came to mind? Maybe it was the bright city lights of the Northeast versus the Midwest’s starlit farms? Or maybe it’s the city’s busy streets compared to quiet open fields? What you may or...

Read More Top five models show Northeast and Midwest on opposite ends of the new vehicle spectrum
Want to Guess Which Auto Maker Has the Most Brand Loya...

In today’s ultra competitive world, every organization is doing what it can to not only reach new customers, but, some could argue more importantly, to hold on to the ones they already have. In the recently released Loyalty and Market Trends Report by Experian Automotive, we looked at Automotive...

Read More Want to Guess Which Auto Maker Has the Most Brand Loyal Customers? It’s Ford!