Jordan Takeyama

Jordan Takeyama serves as Public Relations Manager, Marketing Services for Experian

All posts by Jordan Takeyama

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Emotional or light-hearted commercials: Which do you i...

During the National Football League’s biggest weekend, it’s often the commercials that take center stage. It’s every advertiser’s dream. The world as your audience....

Read More Emotional or light-hearted commercials: Which do you identify with?
Let’s Address the Elephant in the Room – Addressable A...

Consumers are constantly on the go, and expect and deserve highly personalized communications. But how do marketers adapt to this new...

Read More Let’s Address the Elephant in the Room – Addressable Advertising
Don’t Leave Those Abandoned Shopping Carts in the Holi...

During the holidays, you can always expect to see the malls and local shopping centers filled with consumers purchasing gifts for their families and......

Read More Don’t Leave Those Abandoned Shopping Carts in the Holiday Cold
Humanizing Technology...

Technology is a high priority for most brands. Organizations often want to bring in the next technological prodigy to develop a successful platform or......

Read More Humanizing Technology
Third-Party Data is Back in the Fold...

Kevin Dean, president and general manager of Targeting for Experian sat down with Ginger Conlon, editor-in-chief of GingerConlon.com at DMA’s &THEN 2016 Conference. The...

Read More Third-Party Data is Back in the Fold
Activating the Inactive...

Temperatures are dropping, leaves are falling and seasonal beverages are selling – it must mean that the holiday season is quickly approaching. And while...

Read More Activating the Inactive
Ask the Right Questions to Gain Predictive Insight...

This feature article from DMN profiles Emad Georgy, Chief Technology Officer for Experian Marketing Services, as well as his team’s approach to data and...

Read More Ask the Right Questions to Gain Predictive Insight
As Holidays Approach, Marketers Can Use These 5 Strate...

With only a few more weeks until summertime officially comes to a close, marketers need to quickly begin planning for one of their busiest...

Read More As Holidays Approach, Marketers Can Use These 5 Strategies to Boost Campaigns
Experian’s Second Annual #SuiteLife Awards Recognizes ...

The second annual #SuiteLife Awards recognized brands that embody the idea of improving the customer experience through data and analytics while driving results for...

Read More Experian’s Second Annual #SuiteLife Awards Recognizes Top Brands for Exceptional Marketing Campaigns