Tag: Research

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Trends are dead ends: Taking the road paved with blurr...

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

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How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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Four tips for generating audience-centric content [Vid...

Watch this short video for essential tips for creating audience-centric content that speaks the language of the...

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Female CMOs: Women that drive marketing leadership [Vi...

5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life...

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Stay plugged into the Connected Traveler [Infographic]...

Actionable insights into the connected travelers attitudes and behaviors to help marketers better engage...

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How to enable real decisions about your marketing stra...

Use perceptive consumer insights to enable real marketing decisions about messaging and campaign...

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Top 3 themes from #EMSSUMMIT...

Perseverance, authenticity and listening to customers revealed themselves as core themes of the 2015 Client Summit main...

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

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Convince your manager to prioritize a single customer ...

To prioritize a single customer view, start by reviewing your current strategy. Use this worksheet to build a business case and share it with your...

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