Tag: Research

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How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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Top 3 themes from #EMSSUMMIT...

Perseverance, authenticity and listening to customers revealed themselves as core themes of the 2015 Client Summit main...

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

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Everyone has loyalty campaigns, but few get the data r...

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can...

Read More Everyone has loyalty campaigns, but few get the data right
Intelligently leverage third-party insight for meaning...

Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....

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Convergence with the customer in mind [Video]...

Watch this encore video chat of the "Convergence with the customer in mind" panel discussion from the National Retail Federation Big Show earlier this...

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Price matters, but behind other factors in Deal Seeker...

Watch our video chat with John Fetto as he shares insights from the Deal Seekers...

Read More Price matters, but behind other factors in Deal Seeker analysis [VIDEO]
For every hour online Americans spend 16 minutes on so...

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on...

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Accurate response attribution – challenging and critic...

CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and...

Read More Accurate response attribution – challenging and critically important