Tag: Marketing technology

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Instant gratification powered by webhooks...

Webhooks are connections within the internet that enable events and data to be easily shared between...

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Verizon to close email service: 5 steps to keep valuab...

Five recommendations for marketers to consider about Verizon's email service...

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The ESP trend: Everychannel is the new normal...

Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...

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“PII” is dead, or rethinking privacy in a digital univ...

Understand what Personally identifiable information, Pll, means today and engage on privacy laws to help you build brand...

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2017 marketing planning tips...

Create a solid marketing plan with these effective planning tips that will help you develop successful programs throughout 2017....

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Client Holiday Readiness Series: Threat Analytics and ...

Learn how Experian Marketing Services safeguards its customer data and monitors threats on an enterprise scale with our advance threat analytic...

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Client Holiday Readiness Series: You’ve got to go for ...

Timing is everything for today’s email marketer, especially during the h...

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Client Holiday Readiness Series: Identity and Access M...

How identity and access management measures are important for data security; how Experian Marketing Services is tackling identity...

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