Tag: Marketing technology

Loading...
Why Mad-tech Helps Meet Consumer Demands and Drives Va...

Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing...

Read More Why Mad-tech Helps Meet Consumer Demands and Drives Valued Interactions
Why should marketers fight email fraud?...

Email fraud costs companies around the world billions, and can destroy brand reputation. Learn how to work with security to protect the email...

Read More Why should marketers fight email fraud?
Predictive analytics: A return to fundamentals...

Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals are...

Read More Predictive analytics: A return to fundamentals
A crawl, walk, run approach to real-time decisioning...

Real-time decisioning relies on the right real-time data, and must be based on customer needs...

Read More A crawl, walk, run approach to real-time decisioning
Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

Read More Developing a mobile app? Don’t forget about SMS
PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

Read More PCH shifts to a customer-centric marketing model
Time to change the channel to Addressable TV...

For marketers, it’s never been more important to leverage the addressability of emerging channels. And addressable advertising, especially addressable TV, is just the way...

Read More Time to change the channel to Addressable TV
Customer loyalty is built around exceptional experienc...

Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction....

Read More Customer loyalty is built around exceptional experiences, every time
Three cross-channel marketing plays: Identify, know, e...

Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact...

Read More Three cross-channel marketing plays: Identify, know, engage