Tag: Marketing technology

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How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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Four tips for generating audience-centric content [Vid...

Watch this short video for essential tips for creating audience-centric content that speaks the language of the...

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Entering the kinetic email age...

Kinetic email is the latest buzz term: what it means and when it makes sense for your...

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Female CMOs: Women that drive marketing leadership [Vi...

5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life...

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What role does the Chief Data Officer play?...

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

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Data-driven marketing focuses on customers, not techno...

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the...

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

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The key to telling an engaging brand story...

Leveraging high-definition consumer profiles to develop personalized content and messaging and tell an engaging brand...

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Choose your path to Utopia!...

Experian Marketing Services experts, industry analysts and our fabulous clients are presenting on subjects that span all aspects of the customer’s j...

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