Tag: Marketing technology
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you...
Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...
Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014...
Trends marketers need to know and consider when building marketing...
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...
New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...
Dana shares her best and worst holiday shopping...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...
With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies...