Tag: Marketing technology

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Q&A with a DMN 40 Under 40 Honoree: Natalie Trava...

During 40 under 40 awards, Natalie Travaglione was recognized among 40 marketers under the age of 40 for their efforts in reshaping the marketing......

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Experian recognized in Gartner Magic Quadrant for Digi...

Gartner recently released its latest Magic Quadrant for Digital Marketing Hubs, and we’re proud that Experian Marketing Services was named a C...

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How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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Entering the kinetic email age...

Kinetic email is the latest buzz term: what it means and when it makes sense for your...

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What role does the Chief Data Officer play?...

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

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How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

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We need to fix the ad tech talent drought...

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent d...

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Crossing the great divide to a single customer view...

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities....

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