Latest Post

Loading...
A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

Read More A new data management role: The Chief Data Officer
Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

Read More Developing a mobile app? Don’t forget about SMS
Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

Read More Using addressable advertising to supercharge campaigns
Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

Read More Data visualization: Show, don’t tell!
PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

Read More PCH shifts to a customer-centric marketing model
Experian recognized in Gartner Magic Quadrant for Digi...

Gartner recently released its latest Magic Quadrant for Digital Marketing Hubs, and we’re proud that Experian Marketing Services was named a C...

Read More Experian recognized in Gartner Magic Quadrant for Digital Marketing Hubs
Leveraging online search for superior consumer profili...

Search has become one of the most powerful, and yet untapped, sources of consumer...

Read More Leveraging online search for superior consumer profiling and targeting
Holiday crunch time leads to gift card frenzy...

Online searches for “gift cards” and “gift certificates” rise each day with peak search activity traditionally occurring on Christmas Day....

Read More Holiday crunch time leads to gift card frenzy
How “percent off” deals affected email open rates Than...

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

Read More How “percent off” deals affected email open rates Thanksgiving weekend