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Experian recognized in Gartner Magic Quadrant for Digi...

Gartner recently released its latest Magic Quadrant for Digital Marketing Hubs, and we’re proud that Experian Marketing Services was named a C...

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Leveraging online search for superior consumer profili...

Search has become one of the most powerful, and yet untapped, sources of consumer...

Read More Leveraging online search for superior consumer profiling and targeting
Holiday crunch time leads to gift card frenzy...

Online searches for “gift cards” and “gift certificates” rise each day with peak search activity traditionally occurring on Christmas Day....

Read More Holiday crunch time leads to gift card frenzy
How “percent off” deals affected email open rates Than...

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

Read More How “percent off” deals affected email open rates Thanksgiving weekend
10 gifts for 10 audiences: Holiday gift guide insights...

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...

Read More 10 gifts for 10 audiences: Holiday gift guide insights
Thanksgiving unseats Cyber Monday as top online shoppi...

It’s official: Cyber Monday is no longer the top online shopping day of the y...

Read More Thanksgiving unseats Cyber Monday as top online shopping day
Five ways search behavior can help target and profile ...

How search behavior can drive audience profiles and targets that will generate more accurate, insightful and actionable consumer...

Read More Five ways search behavior can help target and profile audiences [VIDEO]
Mid-way through Movember: raising money and awareness...

Experian Marketing Services is passionate about Movember – a global charity committed to raising funds and awareness for men’s hea...

Read More Mid-way through Movember: raising money and awareness
Luxury consumer trends and mobile strategies...

Luxury consumer trends and digital successes of today’s top luxury apparel b...

Read More Luxury consumer trends and mobile strategies