Latest Post

Loading...
Predictive analytics: A return to fundamentals...

Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals are...

Read More Predictive analytics: A return to fundamentals
Adding kinetic email to your email marketing strategy...

Kinetic email design can be a valuable tool to keep the user engaged with your email marketing...

Read More Adding kinetic email to your email marketing strategy
A crawl, walk, run approach to real-time decisioning...

Real-time decisioning relies on the right real-time data, and must be based on customer needs...

Read More A crawl, walk, run approach to real-time decisioning
A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

Read More A new data management role: The Chief Data Officer
Shifting the organization towards cross-channel market...

Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing in...

Read More Shifting the organization towards cross-channel marketing
Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

Read More Developing a mobile app? Don’t forget about SMS
Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

Read More Using addressable advertising to supercharge campaigns
Personalized marketing: Beyond the first name...

Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business...

Read More Personalized marketing: Beyond the first name
Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

Read More Data visualization: Show, don’t tell!