Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
This 2012 holiday season recap includes analysis and insights on the top performing retail sites and the most effective channels driving online traffic.
Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show.
Use these 8 rules of engagement to help you craft compelling and effective SMS messages.
There is no better time to begin incorporating Instagram into your email campaigns. Here are a few ways to get started.
With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching for.
Experian Marketing Services releases holiday marketing trends for week of
December 23rd
In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 22.
Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.
