Explore the impact of cookie deprecation on digital marketing and learn strategies to adapt using ethical data practices and first-party...
As the vibrant colors of spring emerge, so do opportunities for marketers to engage with their audience in fresh and meaningful ways. Crafting effective...
In the post-cookie landscape, staying ahead requires innovative strategies and partnerships. This case study dives into how MiQ, a leader in the cookieless era,...
Retail media network advertising strategies based on benchmarks and trends seen with Walmart, Amazon, and more...
Dive into the retail media landscape. Explore Amazon's dominance, Walmart's innovations, and the future trends shaping advertising...
Magnite and Experian have formed a strategic integration to enhance cross-device audience targeting in the advertising industry. Magnite, the largest independent sell-side platform, and...
In the fast-paced advertising world, collaboration is crucial to keep up with the flux in consumer behaviors. Samsung Ads and Experian have joined forces...
A few weeks ago, Experian and OpenX hosted a supply-side think tank at our New York City office. Over 70 industry leaders met to...
It’s almost the start of a new year, and that means it’s time to make plans for your 2024 marketing strategy. With resolutions being...