As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of...
Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...
College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the...
With the 82nd Academy Awards® just around the corner and only days before final voting ballots are due back to accounting firm PricewaterhouseCoopers, Experian...
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you...
Explore the future of TV measurement with Experian Marketing Services. Stay ahead in 2024 with the latest trends and data...
At Experian, we understand the critical role that audience targeting plays in the success of marketing campaigns. That’s why we’re excited to share this...
With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. As we bid farewell to this identifier,...