On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started...
Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the...
Forward thinking marketers leverage the power of social networking sites like Facebook, MySpace, Twitter and more to connect to consumers in a more personal...
The Simmons Multi-Media Engagement Study is a unique syndicated research program that measures – across multiple dimensions – the relationship between media vehicles and...
Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say...
Definition of an NHL and Non-NHL fan The behaviors and preferences of National Hockey League (NHL) and non-NHL fans are compared in this report....