The questions that keep retail marketers up at night have evolved quite significantly over the last decade. It wasn’t too long ago that marketers...
Marketers Using Centro’s DSPBasis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro, a provider of enterprise-class software for...
Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....
Boost your marketing campaigns using kinetic email to develop interactive and dynamic content and increase unique and click-to-open click...
Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....
Global Engineering Team Staffing Up New Oslo Hub; Nordic Operational Team Also Slated for Q1’17 NEW YORK, Jan. 11, 2017 /PRNewswire/ — Tapad, now a...
B2B marketers can now deliver the right message to the right user at the right time across devices and channels NEW YORK, NY–(Marketwired –...
Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....
Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...