Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the...
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...
We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps...
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...
According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of...
Coffee drinkers in America Coffee plays such an integral part of every day life in America that it may be safe to say that...