For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...
As summer fades, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we can’t just copy-and-paste our...
With Tapad, part of Experian, technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA...
To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...
For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...
Sixty-Nine Percent Organic Sales Growth Spurred by Expanded Business and Continued Investment in The Tapad Graph™ NEW YORK, May 7, 2019 /PRNewswire/ — Tapad,...
The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report...
OpenAudience promises the targeting capabilities of a walled garden but without the restrictions OpenX has lifted the lid on a targeting solution it claims...
Everyone knows that it’s important for businesses to have a clearly defined brand. In the modern world, the personal brand has become just as...
