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Customer Identity: What Is It, And Why Should I Care?...

Among the buzziest industry trends in 2018, the concept of identity has emerged as a strategic imperative among marketers and technology vendors. As a...

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Near Real-Time Audience Activation for Programmatic Ta...

US marketers are expected to spend roughly $100 billion on digital advertising this year, with more than half of those transactions occurring programmatically (source:...

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GDPR: It’s the Final Countdown...

Marketers and data services providers in the United States are preparing for the upcoming European Union data protection regulation and its potential impact on...

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Recent Facebook Changes: Experian’s Got Your Back...

As Facebook transitions away from its Partner Categories program, let us be your guide! Here are key dates to keep in mind: June 30:...

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Measurement: The Key to Successfully Engage Customers...

Customer engagement is not a static definition. It changes over time and for each marketer, depending on the end goal of the campaign. The...

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New Data Sources That Will Survive the Scrutiny of You...

Anne is the chief marketing officer for a large home furnishings company.  She uses both direct mail and addressable digital to market her company’s...

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Experian joins The Internet of Things Consortium...

Experian is pleased to announce our involvement in The Internet of Things Consortium (IoTC) as a member organization. Experian joins more than 60 leading...

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The two keys to digital marketing success...

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

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Keeping up with consumer identity...

Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

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