Four tips for marketers courting LGBT consumers [VIDEO]

Posted on Jul 27 2015 by

Watch this short video for key insights about LGBT consumers and tips to enable more engaging campaigns that will resonate with this sought-after group.

Why a single customer view is the foundation for marketing success

Posted on Jul 22 2015 by

Like a house, a brand needs a solid foundation upon which it can acquire new customers, build relationships and sustain the intelligent interactions that turn customers into loyal brand advocates. For a brand, that foundation is a single view of the customer — the ability to identify a customer regardless of channel or device. Businesses […]

Data-driven marketing focuses on customers, not technology

Posted on Jul 21 2015 by

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the technology.

Surviving #EMSSUMMIT: Tips from our event experts

Posted on Jul 20 2015 by

Here are 8 tips that will help you make the most of the 2015 Client Summit event!

Data is at the heart of meaningful consumer interactions

Posted on Jul 20 2015 by

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven world.

Amazon Prime Day: a huge success

Posted on Jul 17 2015 by

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis.

Labor Day ecommerce: Are you ready?

Posted on Jul 14 2015 by

Search and email trends from our most recent Holiday Hot Sheet. Check out these Labor Day ecommerce insights to help you reach your fellow Americans!

Marketers take note: back-to-school season is upon us

Posted on Jul 09 2015 by

An analysis on last year’s back-to-school season mailings to help you get straight A’s on this year’s campaigns.

Your cross-channel playbook: Making email and social work together

Posted on Jul 08 2015 by

From user-generated content to monetization, these tips on integrating email and social help marketers with any level of cross-channel marketing experience.

The key to telling an engaging brand story

Posted on Jul 07 2015 by

Leveraging high-definition consumer profiles to develop personalized content and messaging and tell an engaging brand story.