Engagement — does it really matter for deliverability?

Posted on Feb 23 2015 by

Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability.

The 2014 holiday season proved successful for marketers but was profit left on the table?

Posted on Feb 20 2015 by

Despite a slight decline in retail sales for the month of December, overall the holiday season proved successful for retailers with sales at their highest level since 2011.

What’s next? Cross-channel silos will break down in 2015

Posted on Feb 19 2015 by

There’s a lot in store for marketers in 2015. In the first in this series of trends, we look at why this is the year cross-channel marketing matures.

Trending Now: Love is in the…inbox

Posted on Feb 12 2015 by

A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.

The digital consumer in 2015: Smartphone activities, TV multitasking and cord cutting

Posted on Feb 11 2015 by

A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.

Millennials and money: A generation ripe with investment opportunity

Posted on Feb 06 2015 by

Financial services companies have copious opportunities to either begin or extend their relationships with Millennials. Highlights from the Millennial Financial Outlook report.

Personalization: When to use it and when to steer clear

Posted on Feb 05 2015 by

In this month’s Ask the Expert column, Anita Gandhi discusses the importance of understanding your customer’s attitudes before using overtly personalized marketing messages.

The Digital Marketer Report receives killer praise

Posted on Feb 04 2015 by

Not only has the Digital Marketer Report been continually utilized by marketers as their go-to resource, it has received ample praise from numerous publications.

Solving for the data problem: Making information work for your business

Posted on Feb 03 2015 by

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data quality.

Why deliverability can make or break your marketing program

Posted on Feb 02 2015 by

With deliverability best practices, marketers can do something to ensure that their messages ultimately reach their customer and not the SPAM folder.