#HolidayHotSheet: How consumers and marketers are using mobile this holiday season

Posted on Nov 07 2014 by

Each week, we will provide you with real time insights and trends for the 2014 holiday season: how consumers are shopping, what they are searching for and how marketing campaigns can be optimized to maximize rewards for both consumers and brands. Sign up to receive the weekly #HolidayHotSheet in your inbox and stay tuned to the […]

Check your list twice! Improve your email database

Posted on Nov 03 2014 by

You still have time to improve your email database before the holidays move into full swing.

#TrendingNow: All Hallows’ Eve or All Holiday Eve?

Posted on Oct 31 2014 by

While the upcoming holiday season overshadows Halloween, it’s not ignored by all email marketers.

#HolidayHotSheet – Discounts, coupons, deals, oh my

Posted on Oct 30 2014 by

This week’s hot sheet is all about holiday discounts. We take a look at email offer types, searches for deal-seeking keywords and more!

Quick holiday marketing tips to boost your campaigns

Posted on Oct 28 2014 by

A sneak peek at the hot products and email themes expected this season and quick holiday marketing tips to capitalize on these trends.

What Google Inbox means for email marketers

Posted on Oct 27 2014 by

Deliverability expert Spencer Kollas shares his view on how Google Inbox affects email marketing.

Four steps to smarter acquisition programs [Video]

Posted on Oct 27 2014 by

Reach your best prospects with these strategies for smarter acquisition programs.

#HolidayHotSheet: Mobile shopping behavior, lookbooks, countdowns and more

Posted on Oct 24 2014 by

In this week’s holiday insights, we take a look at email volume trends by industry, social and mobile shopping behavior, and more!

Why disparate data is like a house with no plumbing — and other lessons from Advertising Week

Posted on Oct 24 2014 by

Rick Erwin discusses the challenge of identity linkage and how the Experian Marketing Suite is set up to solve it.

Crossing the great divide to a single customer view

Posted on Oct 23 2014 by

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities.