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iPhone Owners Increasingly Inclined to Use Phones to Make In-store Purchases

Posted on Oct 20 2010 by

There is a dramatic positive shift in the number of iPhone users in the U.S. who are interested in using their phone for in-store purchases. This shift hasn’t been seen in other smart phone platforms like RIM’s BlackBerry. Is it the iPhone’s faster chipset, its ability to utilize GPS in the background or its new multi-tasking capabilities that’s contributing to this significant shift in attitudes?