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Posts by Jennifer Marshall

Addressable TV: a targetable and measurable direct marketing channel

Posted on Mar 12 2013 by

Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets.

Bill Tancer talks holiday retail deals with Fox Business News

Posted on Nov 14 2012 by

Bill Tancer on Black Friday sales for Fox Business News’ “Markets Now.” Retailers are offering better online deals and we’re seeing consumer optimism.

DMA 2012 – lots of thought leadership on tap

Posted on Oct 11 2012 by

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile […]

Experian Marketing Services pinpoints rising social network sites

Posted on Oct 05 2012 by

An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites.

Top 20 most “comfortable” cities

Posted on Sep 27 2012 by

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.

Combining on and offline media = a more effective and measurable campaign

Posted on Aug 18 2011 by

QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for Experian Marketing Services. She discusses the benefites of using QR Codes on print media.

Understanding the behaviors of the mobile phone consumer

Posted on Aug 11 2011 by

Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue to become the norm. Ten percent of the American population has performed a shopping-related activity including researching products and comparing prices.

The new use for mobile phones

Posted on Aug 03 2011 by

Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3 million of those consumers have made a purchase on their devices. Today’s mobile phone users (91 percent of Americans) represent a potential pool of customers for saavy retailers.

Holiday retail predictions revealed at Reuters Retail Summit

Posted on Jul 15 2011 by

Retailers will be more cautious as expected growth is estimated at 3 percent, according to experts speaking at the Reuters Retail Summit in New York City. The majority of this growth will likely occur early in the season as greater numbers of consumers search for deals earlier than years past.

Parents, children, and segmentation layering

Posted on Jul 05 2011 by

Marketers carefully target on both the parents’ life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the transactional data differentiates where a parent falls on the parenting lifecycle.