Addressable TV: a targetable and measurable direct marketing...

Posted on Mar 12 2013 by
Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets. Read more...

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Bill Tancer talks holiday retail deals with Fox Business New...

Posted on Nov 14 2012 by
Bill Tancer on Black Friday sales for Fox Business News’ “Markets Now.” Retailers are offering better online deals and we’re seeing consumer optimism.Read more...

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DMA 2012 – lots of thought leadership on tap...

Posted on Oct 11 2012 by
We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and...

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Experian Marketing Services pinpoints rising social network ...

Posted on Oct 05 2012 by
An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites. Read more...

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Top 20 most “comfortable” cities...

Posted on Sep 27 2012 by
Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.Read more...

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Combining on and offline media = a more effective and measur...

Posted on Aug 18 2011 by
QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for Experian Marketing Services. She discusses the benefites of using QR...

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Understanding the behaviors of the mobile phone consumer...

Posted on Aug 11 2011 by
Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue to become the norm. Ten percent of the American population has...

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The new use for mobile phones...

Posted on Aug 03 2011 by
Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3 million of those consumers have made a purchase on their...

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Holiday retail predictions revealed at Reuters Retail Summit...

Posted on Jul 15 2011 by
Retailers will be more cautious as expected growth is estimated at 3 percent, according to experts speaking at the Reuters Retail Summit in New York City. The majority of this growth will likely occur early in the season as...

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