Bill Tancer on Black Friday sales for Fox Business News’ “Markets Now.” Retailers are offering better online deals and we’re seeing consumer optimism.

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We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile [...]

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An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites.

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Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.

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QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for Experian Marketing Services. She discusses the benefites of using QR Codes on print media.

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Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue to become the norm. Ten percent of the American population has performed a shopping-related activity including researching products and comparing prices.

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Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3 million of those consumers have made a purchase on their devices. Today’s mobile phone users (91 percent of Americans) represent a potential pool of customers for saavy retailers.

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Retailers will be more cautious as expected growth is estimated at 3 percent, according to experts speaking at the Reuters Retail Summit in New York City. The majority of this growth will likely occur early in the season as greater numbers of consumers search for deals earlier than years past.

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Marketers carefully target on both the parents’ life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the transactional data differentiates where a parent falls on the parenting lifecycle.

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