About Felipe Korzenny

Website: http://felipekorzenny.blogspot.com/

Profile: Dr. Korzenny is a Professor of Advertising and Integrated Marketing Communication, and Founder and Director of the Center for the Study of Hispanic Marketing Communication at Florida State University. He independently consults with major U.S. corporations on their Hispanic marketing strategies, and speaks to them about approaches to better connect with Hispanic Consumers.



Posts by Felipe Korzenny

Hispanic attitudes and behaviors by socioeconomic level

Posted on Nov 01 2012 by

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.