About Elaine Yavorcik



Posts by Elaine Yavorcik

#TrendingNow: ’Twas the week before holiday emails began…

Posted on Sep 29 2014 by

A quick look at how brands are sneaking holiday references into the inbox among fall and Halloween themes.

#TrendingNow – holiday season prep

Posted on Sep 08 2014 by

A look into the inbox: brands are gearing up for the holidays, mobile marketing will be big

#TrendingNow – Getting extra creative with email engagement

Posted on Aug 25 2014 by

A look into the standout emails hitting the inbox from August 10-22, 2014.

Why birthday emails should be a part of every marketer’s program

Posted on Jul 31 2014 by

Learn how birthday emails can strengthen customer relationships and bring in more Marketing ROI for your brand.

Getting the recipe right for holiday 2014

Posted on Apr 22 2014 by

Results from an Experian Marketing Services study of multichannel retailer email trends during the 2013 holiday season to help you prepare for the season ahead.

Trending Now: The wish list

Posted on Nov 22 2013 by

Many brands are taking advantage of holiday wish lists – here are some ideas you can use this season.

Why relevancy is key in this season’s holiday email strategy

Posted on Nov 13 2013 by

Holiday email numbers remain constant despite an overall increase in mailing frequency. More than ever marketers must send relevant messages to be successful.

There may be more holiday-themed emails in your inbox than you noticed

Posted on Oct 14 2013 by

Blink and you might miss the holiday-themed emails in your inbox, as retailers are starting to execute their holiday campaigns in more subtle ways.

Planning for holiday 2013

Posted on Mar 27 2013 by

Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday 2013

Gift guides 2.0

Posted on Jan 21 2013 by

The 2012 holiday season brought with it a record number of marketing emails in our inboxes – according to Experian Marketing Services, the volume was 5% higher for this holiday season compared to 2011. One trend we couldn’t help but notice was the number of holiday gift guide emails. We like these examples from Crate […]