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Posts by Bill Tancer

The 2014 Digital Marketer Report is now available

Posted on Mar 13 2014 by

I’m happy to say that we just released our sixth annual Digital Marketer Report and I was able to contribute the foreword to this valuable piece, which presents rich data on how consumers are using email, mobile, social media and search, and how those channels intersect.

Moms with young kids use social media 2x more

Posted on Oct 30 2013 by

Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to target.

Consumer optimism at all time high

Posted on Nov 14 2012 by

Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday season.

Holiday discounts, coupons and deals – where to begin?

Posted on Nov 01 2012 by

We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday season.

Checking in on value qualifiers – we’re still cheap

Posted on Oct 19 2012 by

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant

The top ten most searched for political terms

Posted on Feb 15 2012 by

The top search terms driving traffic to the Lifestyle – Politics category within Experian Hitwise for the four weeks ending February 11, 2012. We captured 21,409 unique search terms.

The Latest Obsession

Posted on Feb 01 2012 by

Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables, and the most important constant is the customer.

Reaching the “New American Consumer” during the holiday season

Posted on Sep 29 2011 by

One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend of higher offers should continue this season and start even sooner. Email marketers relied on heavy end-of-season discounts in 2010.

Groupon down 50% LivingSocial up 27%

Posted on Aug 26 2011 by

With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social.

Experian Consumer Expectation Index at 90.5 for most recent period

Posted on Jul 18 2011 by

One feature of the CEI is to combine data from other Experian Marketing Services assets. For example, Data from Experian Hitwise shows visits to the top 500 retail sites with consumer expectation data reveals that, as of May 2011, we’ve returned to the state of cautious optimism.