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Unlock your cross-channel marketing potential

Posted on Apr 27 2015 by
Take a look through the slides and watch the playback from our recent webinar to learn the keys to unlock your cross-channel marketing potential.


The 2014 Digital Marketer Report is now available

Posted on Mar 13 2014 by
I’m happy to say that we just released our sixth annual Digital Marketer Report and I was able to contribute the foreword to this valuable piece, which presents rich data on how consumers are using email, mobile, social media and...


Moms with young kids use social media 2x more

Posted on Oct 30 2013 by
Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to target.


Consumer optimism at all time high

Posted on Nov 14 2012 by
Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday season.


Holiday discounts, coupons and deals – where to begin?

Posted on Nov 01 2012 by
We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday season.


Checking in on value qualifiers – we’re still cheap

Posted on Oct 19 2012 by
Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant


The top ten most searched for political terms

Posted on Feb 15 2012 by
The top search terms driving traffic to the Lifestyle – Politics category within Experian Hitwise for the four weeks ending February 11, 2012. We captured 21,409 unique search terms.


The Latest Obsession

Posted on Feb 01 2012 by
Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables,...


Reaching the “New American Consumer” during the holiday season

Posted on Sep 29 2011 by
One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50%...


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