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Posts by Bill Tancer
The top ten most searched for political terms
Posted on Feb 15 2012 by Bill Tancer
The top search terms driving traffic to the Lifestyle – Politics category within Experian Hitwise for the four weeks ending February 11, 2012. We captured 21,409 unique search terms.
The Latest Obsession
Posted on Feb 01 2012 by Bill Tancer
Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables, and the most important constant is the customer.
Reaching the “New American Consumer” during the Holiday Season
Posted on Sep 29 2011 by Bill Tancer
One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend of higher offers should continue this season and start even sooner. Email marketers relied on heavy end-of-season discounts in 2010.
Groupon down 50% LivingSocial up 27%
Posted on Aug 26 2011 by Bill Tancer
With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social.
Experian Consumer Expectation Index at 90.5 for most recent period
Posted on Jul 18 2011 by Bill Tancer
One feature of the CEI is to combine data from other Experian Marketing Services assets. For example, Data from Experian Hitwise shows visits to the top 500 retail sites with consumer expectation data reveals that, as of May 2011, we’ve returned to the state of cautious optimism.
Experian Consumer Expectation Index Launches
Posted on Jul 11 2011 by Bill Tancer
Experian’s new Consumer Expectation Index (CEI) trends consumer behavior based upon their economic outlook. This unprecedented depth of consumer behavior data allows us to provide more finite insights to share with marketers. Along with the monthly updates we will be posting additional findings in-between the regular updates to the blog.
The More Things Change, The More They… Change
Posted on Mar 23 2011 by Bill Tancer
When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I’m not quick to answer. The more you study observed Internet behavior, the more you realize how quickly things can shuffle.
How Word Of Mouth, the Internet and Online Consumer Reviews Influence Purchase Decisions
Posted on Mar 16 2011 by Bill Tancer
While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users.
Banking on Email: One of the Oldest Internet Marketing Channels Continues to Grow
Posted on Mar 09 2011 by Bill Tancer
At the writing of this post, traffic to email services accounted for over 6.5% of all Internet traffic. What this translates to: if you’re not focusing on email, you’re leaving a lot of traffic on the table.
Froot Loops vs. Omaha Steaks: Brand, Loyalty, Age and the Inelasticity of Demand
Posted on Mar 02 2011 by Bill Tancer
Based on our analysis of Experian Simmons consumer data, there is a strong positive correlation between our age and our loyalty to specific brands. The take-away for marketers – for those of us that have strong brands, especially those that have brands that appeal to older consumers, we may be able to back away from steep discounting and still maintain our customer base. Conversely, brands appealing to younger consumers should proceed with caution when attempting to raise prices.
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