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Posts by Bill Tancer
Consumer optimism at all time high
Posted on Nov 14 2012 by Bill Tancer
Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday season.
Holiday discounts, coupons and deals – where to begin?
Posted on Nov 01 2012 by Bill Tancer
We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday season.
Checking in on value qualifiers – we’re still cheap
Posted on Oct 19 2012 by Bill Tancer
Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant
The top ten most searched for political terms
Posted on Feb 15 2012 by Bill Tancer
The top search terms driving traffic to the Lifestyle – Politics category within Experian Hitwise for the four weeks ending February 11, 2012. We captured 21,409 unique search terms.
The Latest Obsession
Posted on Feb 01 2012 by Bill Tancer
Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables, and the most important constant is the customer.
Reaching the “New American Consumer” during the holiday season
Posted on Sep 29 2011 by Bill Tancer
One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend of higher offers should continue this season and start even sooner. Email marketers relied on heavy end-of-season discounts in 2010.
Groupon down 50% LivingSocial up 27%
Posted on Aug 26 2011 by Bill Tancer
With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social.
Experian Consumer Expectation Index at 90.5 for most recent period
Posted on Jul 18 2011 by Bill Tancer
One feature of the CEI is to combine data from other Experian Marketing Services assets. For example, Data from Experian Hitwise shows visits to the top 500 retail sites with consumer expectation data reveals that, as of May 2011, we’ve returned to the state of cautious optimism.
Experian Consumer Expectation Index launches
Posted on Jul 11 2011 by Bill Tancer
Experian’s new Consumer Expectation Index (CEI) trends consumer behavior based upon their economic outlook. This unprecedented depth of consumer behavior data allows us to provide more finite insights to share with marketers. Along with the monthly updates we will be posting additional findings in-between the regular updates to the blog.
The More Things Change, The More They… Change
Posted on Mar 23 2011 by Bill Tancer
When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I’m not quick to answer. The more you study observed Internet behavior, the more you realize how quickly things can shuffle.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
