About Bill Tancer
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Posts by Bill Tancer
How Word Of Mouth, the Internet and Online Consumer Reviews Influence Purchase Decisions
Posted on Mar 16 2011 by Bill Tancer
While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users.
Banking on Email: One of the Oldest Internet Marketing Channels Continues to Grow
Posted on Mar 09 2011 by Bill Tancer
At the writing of this post, traffic to email services accounted for over 6.5% of all Internet traffic. What this translates to: if you’re not focusing on email, you’re leaving a lot of traffic on the table.
Froot Loops vs. Omaha Steaks: Brand, Loyalty, Age and the Inelasticity of Demand
Posted on Mar 02 2011 by Bill Tancer
Based on our analysis of Experian Simmons consumer data, there is a strong positive correlation between our age and our loyalty to specific brands. The take-away for marketers – for those of us that have strong brands, especially those that have brands that appeal to older consumers, we may be able to back away from steep discounting and still maintain our customer base. Conversely, brands appealing to younger consumers should proceed with caution when attempting to raise prices.
Social Networks, Parasitic Hosts and the Case for Frenemies
Posted on Feb 23 2011 by Bill Tancer
Social networks are not only the largest category of websites, they also can behave as parasitic hosts, taking more traffic from all channels than they supply back.
Flash Sales, Lipstick and Affordable Luxuries
Posted on Feb 16 2011 by Bill Tancer
The second most noticeable trend in online retail for 2010 was the growth of flash sales. But which segments of U.S. consumers are most likely to surf for affordable luxuries?
New Online Modalities: Group Buying
Posted on Feb 09 2011 by Bill Tancer
Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know about this phenomenon.
We’ve Got Credit, Yes We Do, We’ve Got Credit…
Posted on Feb 04 2011 by Bill Tancer
While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.
Super Bowl, Search and Social
Posted on Feb 04 2011 by Bill Tancer
Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.
Digital Consumer Optimism: Online Buyers and the Economic Outlook
Posted on Feb 02 2011 by Bill Tancer
The economy is up – the economy is down, which one is it? Indicators on consumers’ expectations and spending confirm our economic uncertainty as we head into 2011. Consumer spending, which accounts for roughly 70% of what our economy produces, looked strong for the fourth quarter of 2010. A CNN/Money poll of 27 leading economists [...]
Gas Pump Prices and Cost Sensitivity
Posted on Jul 25 2009 by Bill Tancer
According to a survey fielded by AAA, 37.1 million Americans will be traveling over the July 4th holiday weekend. According to AAA if this prediction proves true, it will represent a 1.9% decrease from the same week in 2008. As we’ve done in the past, I’ll update our charts on actual gas prices and corresponding [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
