Tag: healthcare marketing
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How consumer data can help attract and retain healthca...
Before brands like Apple and Amazon became synonymous with consumer culture, the healthcare experience didn’t have much motivation to change. If you felt ill,...
How to improve patient engagement with a data-driven m...
They don’t make medical diagnoses. They would never prescribe clinical treatment. They may not ever be in the same room as your patients. Still,...
3 ways consumer data can power your healthcare marketi...
How well do you know your customers? Do they have kids? Do they drive an electric car? Are they working two jobs? Do...
Viewing healthcare from a marketer’s shoes...
As they do with everything else they purchase, consumers demand more personalized experiences with their healthcare providers. To meet that demand, healthcare organizations have...