Tag: healthcare marketing
As patient expectations shift, providers that offer a personalized healthcare marketing experience will be more likely to attract and retain satisfied consumers. The pandemic...
As the digital healthcare revolution takes hold, do assumptions about a generation gap still hold true? Do Millennials and Gen Z have different expectations...
This is the first in a series of blog posts exploring how the patient journey has transformed as a result of COVID-19. This series...
Before brands like Apple and Amazon became synonymous with consumer culture, the healthcare experience didn’t have much motivation to change. If you felt ill,...
They don’t make medical diagnoses. They would never prescribe clinical treatment. They may not ever be in the same room as your patients. Still,...
How well do you know your customers? Do they have kids? Do they drive an electric car? Are they working two jobs? Do...
As they do with everything else they purchase, consumers demand more personalized experiences with their healthcare providers. To meet that demand, healthcare organizations have...