Tag: consumerism

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Presidential order marks major push for price transpar...

The President, members of Congress and consumer advocates are all demanding price transparency within the healthcare universe.  The major push of late is President...

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The 3 keys to compliance for healthcare marketing data...

Big data is helping every industry take giant leaps forward. Healthcare should be no exception. Household names like Amazon, Netflix and LinkedIn have made...

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Q&A with Kristen Simmons on top pain points on co...

Patient responsibility for their cost of care is rising dramatically. By 2025, it’s estimated that 20 percent of all consumer earnings will go to...

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Viewing healthcare from a marketer’s shoes...

As they do with everything else they purchase, consumers demand more personalized experiences with their healthcare providers. To meet that demand, healthcare organizations have...

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