Tag: consumerism

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Q&A with Experian Health Patient Access leader on...

Experian Health announced it has acquired MyHealthDirect, a SaaS-based company specializing in digital coordination solutions in scheduling. We interviewed Jason Considine, Experian Health general...

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How to boost patient engagement with patient portals...

“Build it and they will come” might work for 1980s movie characters, multinational coffee franchises and beloved sports teams, but it’s not a great...

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Presidential order marks major push for price transpar...

The President, members of Congress and consumer advocates are all demanding price transparency within the healthcare universe.  The major push of late is President...

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The 3 keys to compliance for healthcare marketing data...

Big data is helping every industry take giant leaps forward. Healthcare should be no exception. Household names like Amazon, Netflix and LinkedIn have made...

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Q&A with Kristen Simmons on top pain points on co...

Patient responsibility for their cost of care is rising dramatically. By 2025, it’s estimated that 20 percent of all consumer earnings will go to...

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Viewing healthcare from a marketer’s shoes...

As they do with everything else they purchase, consumers demand more personalized experiences with their healthcare providers. To meet that demand, healthcare organizations have...

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