Targeted Automotive Marketing Lists
Introducing new prospecting lists — Target customers who are most likely to be in the market for a new car.
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Marketing dollars are too valuable to spend on just anyone.
When you are able to more efficiently target your marketing efforts to the right prospects at the right time, you attract more qualified business with less spend. Experian Automotive provides detailed prospecting lists to help find the largest number of qualified buyers with the most efficiency. You can locate potential buyers by credit segment, geography, buying habits and specific demographics to get ready, willing and able-to-buy customers more readily in your store.
Key Features and Benefits
- Direct the right marketing messages to the right households - Evaluate buyers who are more likely to purchase new or used
- Find more customers who are qualified to buy - Target the most qualified ZIP CodeTM credit segments
- Get more customers into your store who are in the market to buy - Analyze aggregated balance amounts on loans and leases
- Pinpoint the types of vehicles specific customers want - Filter by customized demographic information
- Increase ROI on direct-mail campaigns - Target households most likely to buy specific types of new and used vehicles
- Improve marketing efficiency by saving time and money - Predict who is likely to be in-market now and in the near future
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