Introducing new prospecting lists — Target customers who are most likely to be in the market for a new car.
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We offer highly targeted prospecting products and services to maximize the effectiveness of your automotive marketing efforts. Understanding who is in the market to buy a vehicle, what vehicle they will likely purchase and if they are financially able to make the purchase is insights we can bring to your business.
Make your automotive marketing campaigns more effective with a smarter way to target prospects. Get insights into a new universe of profitable prospects. Increase marketing response rates and boost revenues from your promotions.
Get results by:
Tie purchases rates back to your automotive marketing efforts. Whether you are a dealer or lender our Auto Response Analysissm provides you with an aggregate view of the performance of your prospecting campaigns. Get important insights into the following:
Our auto loyalty methodology is flexible, allowing the parameters of the study to be set to meet your specific needs.
Customer loyalty, while always important, is mission-critical in a competitive automotive market. While customer satisfaction surveys commonly are utilized in attempts to measure loyalty in the automotive industry, they do not account for the profound difference between customer-reported intentions and their actual behavior.
This white paper is intended to explain a new and more accurate approach to defining and measuring loyalty for the automotive industry.