Automotive Marketing for Dealers
Find prospects who are most likely to be in the market for a new or pre-owned vehicle in the next six months.
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Let us help you identify the best products and services to solve your Automotive challenges.
Call us at 1 888 754 9977.
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Key Industry Insights
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Automotive Customer Management and Enrichment
Optimize your customer data management for the greatest effectiveness.
Since a customer's information is never static, it is imperative to maintain and manage your customer data in the most efficient and dynamic way possible. Experian has a full offering of data management tools that allow you to verify vehicle owners and enrich your data with vital automotive customer information and insights. We maintain, update and cleanse the data for the greatest accuracy, to ensure maximum deliverability rates of recall notices and other crucial communications.
Key Features and Benefits
Track vehicle ownership to better understand customer needs:
- Verify current vehicle records to establish targeted business projections and better understand customer needs
- Determine the new address of vehicle sellers and vehicle owners who have relocated
- Access additional value-added information such as customer demographic and household vehicle information
Verify automotive VIN numbers to more effectively identify customer defections in order to:
- Lower mailing costs
- Streamline loyalty programs
- Target more focused customer communications
- Develop more accurate customer segmentation
Enhance data to better understand customer motivation:
- Turn customer information into a comprehensive marketing resource
- Add value to customer and prospect files
- Define unique characteristics of the best, most profitable customers
- Anticipate likely future behaviors and buying trends
Our National Vehicle Database (NVDB)
Consisting of more than 700 million vehicles in the United States including all 50 states, Washington, D.C. and Canada our National Vehicle Database powers the next generation of deeper automotive insights to make more informed decisions.
The Freshest Data
Since vehicle data is stored in Experian Automotive's state-of-the-art National Vehicle Database, information is loaded within 48-hours of receipt from state DMVs. This ensures that clients receive data in weeks rather than months for the quickest, most accurate decision making.
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