Experian Automotive

Automotive Marketing for Dealers

Find prospects who are most likely to be in the market for a new or pre-owned vehicle in the next six months.

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Key Industry Insights

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Auto Aftermarket Research

A new automotive era calls for the next generation of data and research

With a track record of growth, innovation and industry commitment, Experian provides the next generation of auto aftermarket research to the aftermarket industry in weeks rather than months. Now aftermarket businesses have a new, reliable choice in automotive data providers in order to gain profitability and reduce costs by making the most informed and integrated business decisions closer to real time.

Click below to discover our powerful insights:

Automotive Expertise

Experian Automotive is redefining the automotive information category by providing a richer breadth of auto aftermarket data than what the competition currently can bring to the marketplace. Because the challenges and complexities of the automotive business require solid automotive-specific information, our National Vehicle Database is equipped with information on nearly 700 million vehicles in the United States and Canada. That information includes title, registration, mileage readings and key vehicle events.  

The Freshest Data

Since vehicle data is stored in Experian Automotive's state-of-the-art National Vehicle Database, information is loaded within 48 hours of receipt from state Departments of Motor Vehicles. This ensures that auto aftermarket clients receive data in weeks rather than months, making it the freshest in the industry. This time frame allows them to react with greater speed and accuracy to rapid market changes.

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