Automotive Acquisition Measurement
Gain Efficiency by Measuring the Effectiveness of Your Campaigns
Now you and your agencies can measure the effectiveness and ROI of marketing lists, prospecting models and campaigns based on reliable Department of Motor Vehicle title and registration data from all 50 states. Our automotive acquisition measurement tools provide the added insight of competitive vehicles that were purchased by prospects, along with their finance information, and a wealth of customizable data attributes to ensure marketing dollars are used most effectively.
Key Features and Benefits
- Differentiate between new/used vehicle purchases: More accurately measure ROI by differentiating between new/used vehicles in an automotive acquisition campaign
- Standardized calculations: Develop benchmarks and realistic goals, and use as a scorecard to gain efficiency
- Flexible and customizable reporting: Get answers to key questions based on specific business objectives for deeper insights
- Compare against various data sources: Optimize efforts and maximize marketing dollars by comparing across differing groups, segments and campaigns
- Unique time-to-purchase report: Gain valuable insight for future campaigns by identifying trends in timing purchases
The Freshest Data
Since vehicle data is stored in Experian Automotive's state-of-the-art National Vehicle Database, information is loaded within 48-hours of receipt from state DMVs. This ensures that clients receive data in weeks rather than months for the quickest, most accurate decision making.
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