Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

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Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

June 12, 2020 by Guest Contributor

In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...

November 6, 2019 by Steve Zimmerman, Director of Custom Analytics

An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...

November 1, 2019 by Experian Marketing Services

As auto manufacturers battle a widening gap between accelerating innovation and financial health, they face additional challenges around changing consumer shopping habits. According to...

October 31, 2019 by Howard Luks, Managing Director, Americas, Eyeota

Experian has always prided itself on its many areas of expertise, as well as its dedication to providing our clients with advanced data and...

October 22, 2019 by Kevin Dean, President & General Manager

US marketers are expected to spend roughly $100 billion on digital advertising this year, with more than half of those transactions occurring programmatically (source:...

May 1, 2018 by Experian Marketing Services

As Facebook transitions away from its Partner Categories program, let us be your guide! Experian is committed to connecting you to people that matter...

April 20, 2018 by Patrick Workman, VP, Global Platform Partnerships

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

January 26, 2018 by Kyle Smith, Director of Digital Marketing Strategic Services

In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...

January 24, 2018 by Jill Manning, Head of Marketing