Marketing across channels

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Experian’s COO of Marketing Services Wins Bronze award...

At Experian, we embrace an inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be...

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A blueprint for successful Invitation to Apply campaig...

In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...

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The power of deterministic data: 5 ways you can benefi...

An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...

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Guest post: How third-party data can help auto adverti...

As auto manufacturers battle a widening gap between accelerating innovation and financial health, they face additional challenges around changing consumer shopping habits. According to...

Read More Guest post: How third-party data can help auto advertisers navigate key industry trends/challenges
Experian’s Media Planning & Attribution Voted for...

Experian has always prided itself on its many areas of expertise, as well as its dedication to providing our clients with advanced data and...

Read More Experian’s Media Planning & Attribution Voted for the People by the People
Customer Engagement is Critical to Marketing Success: ...

As the advertising and marketing technology ecosystem continues to rapidly evolve, increasingly companies are making it a top priority to enhance the customer experience....

Read More Customer Engagement is Critical to Marketing Success: Here’s Why
Near Real-Time Audience Activation for Programmatic Ta...

US marketers are expected to spend roughly $100 billion on digital advertising this year, with more than half of those transactions occurring programmatically (source:...

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Recent Facebook Changes: Experian’s Got Your Back...

As Facebook transitions away from its Partner Categories program, let us be your guide! Experian is committed to connecting you to people that matter...

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The two keys to digital marketing success...

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

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