Marketing across channels

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Experian Industry Buzz...

In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...

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Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...

Read More Marketing Measurement and Attribution: Let’s break the addiction to clicks
[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Put a little spring in your email marketing strategy...

Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

Read More Put a little spring in your email marketing strategy
Instant gratification powered by webhooks...

Webhooks are connections within the internet that enable events and data to be easily shared between...

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Verizon to close email service: 5 steps to keep valuab...

Five recommendations for marketers to consider about Verizon's email service...

Read More Verizon to close email service: 5 steps to keep valuable email subscribers
The ESP trend: Everychannel is the new normal...

Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...

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Tricky triggers: Understanding shopping cart abandonme...

Ensure you understand privacy compliance pitfalls with special attention on shopping cart abandonment...

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Finding your baseline for better Holiday email analyti...

Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...

Read More Finding your baseline for better Holiday email analytics