Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

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Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...

January 23, 2018 by Steve Podzamsky, Lead Product Manager

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact...

July 18, 2017 by Brad Danaher, Director of TV Solutions

Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

April 19, 2017 by Experian Marketing Services

Webhooks are connections within the internet that enable events and data to be easily shared between...

March 31, 2017 by Experian Marketing Services

Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...

March 22, 2017 by Experian Marketing Services

Ensure you understand privacy compliance pitfalls with special attention on shopping cart abandonment...

March 20, 2017 by Experian Marketing Services

Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...

March 7, 2017 by Experian Marketing Services

Boost your marketing campaigns using kinetic email to develop interactive and dynamic content and increase unique and click-to-open click...

March 3, 2017 by Experian Marketing Services