Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you...
Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant...
Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014...
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...
Trends marketers need to know and consider when building marketing...
John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video...
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school...
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online...