Brandon Alford

Group Product Manager

Brandon Alford is a seasoned professional in the AdTech ecosystem with a focus on identity, audience, measurement, and privacy-forward solutions. He has spent his career helping advertisers and publishers navigate the complexities of digital advertising and privacy, bringing a practical and forward-looking perspective to industry challenges and innovation.

-- Brandon Alford, Group Product Manager

All posts by Brandon Alford, Group Product Manager

Brewing clarity: A café guide to AdTech jargon

Featured

AdTech jargon can feel overwhelming, but we're breaking it down café-style. From first-party data and identity resolution to clean rooms and ID-free targeting, here are the essential terms marketers need to know.

Published: September 23, 2025 by Brandon Alford, Group Product Manager

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