Monthly Archives: October 2023

With an ever-growing number of data sources, businesses must be able to rapidly access and integrate them into decisioning processes using no-code tools to stay ahead of the competition. Today’s customer journey has become increasingly sophisticated. As most firms that interact with customers can attest, this journey is a dynamic process shaped by a range of decisions. Businesses need to decide what is the most compelling offer to deliver to a new customer. Should you approve their loan application? Could the customer gain more from sustainability-linked loans or greener mortgages? What is rich data? These diverse decisions are ideally informed by rich data. This is all the available data, including new data derived from analytics using advanced techniques such as Machine Learning and using rules to make predictions and to calculate scores. While most firms have this data, it is difficult to gather, prepare and integrate into the decisioning processes. Multiplicity of data sources Data types and sources are growing. With regulatory bodies gradually approving the use of more data globally, businesses are faced with an opportunity dressed up as a challenge. Speedy integration of different data sources gives organizations a competitive edge, so finding vendors that can enable firms to utilize available data will positively impact them from a cost efficiency perspective, while also creating the potential for revenue growth. The future is to empower business users with no-code data management No-code data management capabilities add a whole new meaning to self-sufficiency for businesses. It will enable teams across organizations to rapidly change data-driven strategies without much vendor involvement. Gartner estimates that by 2025, 70% of new applications developed by enterprises will use low-code or no-code technologies, up from less than 25% in 2020.   Moving towards client self-service with no-code capabilties is the goal of most businesses. These capabilities are already allowing teams supporting clients to rapidly integrate data sources into their solutions, providing the perfect test ground for business user enablement. If a decision strategy requires changes and a new data source, PowerCurve users can quickly adapt. They can now gather and prepare the right data and deliver it to the system within days. These changes can be instantly published through secure and easily adjustable APIs that support the latest industry standards and frameworks such as OpenAPI and OAuth. An effective customer journey relies on informed decisions and these decisions rely on the right data and advanced analytics. While Experian's PowerCurve platform is well known for automating a range of decisions across the customer lifecycle, it is the data integration capabilities that ensure these decisions are informed by rich data and insights. Creating a harmonious relationship that produces superior and trustworthy results for businesses. No-code data management enables businesses with easy and rapid data source access to deliver rich and insightful data to decisioning processes.

With heightened consumer demand for an improved customer experience online, and the increasing threat of fraud, how can organizations ensure secure and efficient customer onboarding in today's digital landscape? Onboarding the highest number of customers while maintaining compliance and security Digital account opening is in demand. Businesses are competing to create the most effective onboarding experience, while managing the need to draw on multiple sources during account opening. The onboarding stage of the customer lifecycle plays a pivotal role in establishing trust between the customer and the business. Friction during the digital account opening process can lead to customer dropouts, resulting in lower growth for organizations. Moreover, the ever-present threat of fraud necessitates organizations to be vigilant and enhance customer journey with an added layer of verification and protection. Liminal, a leading market intelligence firm specializing in digital identity, cybersecurity, and fintech markets, recently recognized Experian as a market leader for compliance and fraud prevention capabilities and execution in its Liminal Link Index on Account Opening in Financial Services. Download report The report highlights that solution providers in financial services are focused on delivering high levels of assurance while maintaining regulatory compliance and minimizing user friction. Access to real-time verification data, risk analytics and decision-making strategies make it possible for clients to verify identities, detect and prevent fraud, and ensure regulatory compliance. Experian’s identity verification and fraud prevention solutions, including CrossCore® and Precise ID®, received the highest Link Score out of the 32 companies highlighted in the report. It found that Experian was recognized by 94% of buyers and 89% identified Experian as a market leader. “We’re thrilled to be named the top market leader in compliance and fraud prevention capabilities and execution by Liminal’s Link Index Report. We’re continually innovating to deliver the most effective identity verification and fraud prevention solutions to our clients so they can grow their business, mitigate risk and provide a seamless customer experience.”Kathleen Peters, Chief Innovation Officer for Experian’s Decision Analytics business in North America The report offers valuable insights into the market overview, demands, challenges, purchasing criteria, vendor landscape, landscape analysis, and buyer opportunities. Access full report